Complete video at: http://fora.tv/2009/10/06/The_Digital_Era_Whats_Next
Investment advisor Jack Myers and Wiredset CEO Mark Ghuneim warn against behavioral targeting, the advertising practice of displaying ads based on user activity. Many terms of service agreements, they say, grant websites permission to save and sell personal information.
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Learn what you need to know now to keep your competitive edge! Entertainment and technology expert Mark Ghuneim offers a crash course on how digital technologies are transforming the media industry. After 16 years at Sony Music USA, Ghuneim launched Wiredset, a digital marketing agency and technology incubator for TV networks, record labels, and brands. He also founded the social media tracking and data visualization service, Trendrr.
The discussion is moderated by Jack Myers, one of the media industry’s leading visionaries and economic forecasters. Learn how phenomena like social communities, user-generated content, commercial-avoidance technologies, and performance-based media have changed the rules. – The New School
Mark Ghuneim launched the digital agency Wiredset in 2004 after 16 years with Sony Music USA, where he was most recently Senior Vice President for Online Services. In that role, he created and implemented online marketing campaigns and was responsible for Sony Music’s online sales.
Jack Myers works with media companies, agencies and marketers to develop and implement investment, business development and growth strategies. He is the recipient of the George Foster Peabody Award for journalism, won the Crystal Heart Award from the Heartland Film Festival, and has been nominated for both an Academy and Emmy Award for the documentary Hank Aaron: Chasing the Dream.
Duration : 0:5:56
November 22nd, 2009 at 8:33 pm
@doctender77 Does …
@doctender77 Does the use of Government by people, sound like Facism by you.
November 22nd, 2009 at 8:33 pm
love the CAMO-FUNK …
love the CAMO-FUNK look. only for the BOLD. these guys are laid deep in the groove.
November 22nd, 2009 at 8:33 pm
Nice jacket!
Nice jacket!
November 22nd, 2009 at 8:33 pm
hasatum nice !!!
hasatum nice !!!
November 22nd, 2009 at 8:33 pm
How do you stop …
How do you stop them from tracking your activity on the web? Not use it all? or is there a program that hacks back?
November 22nd, 2009 at 8:33 pm
For some reason …
For some reason conspiracy nuts think the government is the ultimate big brother. Corporations control government in a very real way and with this knowledge they could exert very real control over the public.
November 22nd, 2009 at 8:33 pm
this is majorly …
this is majorly retarded. behavoural targetting is obv a good thing. simple free market economcs.
November 22nd, 2009 at 8:33 pm
Dude seriously …
Dude seriously whats with that guy? He has a pedo smile.
November 22nd, 2009 at 8:33 pm
the corporations …
the corporations are part of big brother now too.
November 22nd, 2009 at 8:33 pm
Big Brother’s eyes …
Big Brother’s eyes are getting bigger, watch out!
The fact of the matter is most people either don’t give a about good government or choose to remain wilfully ignorant. Corruption is ever growing, Oversight is an illusion, Regulation over the internet is virtually nonexistent, and so is this concept we call online privacy. I get an insane amount of ads before I can even connect to a secure network, I mean how crazy is that like I barely even watch erotic movies!
So what’s new?
November 22nd, 2009 at 8:33 pm
I dont read all the …
I dont read all the license agreement, but I also dont click the buttons, my cat does that for me ^.^
November 22nd, 2009 at 8:33 pm
@hasatum I don’t …
@hasatum I don’t doubt that.
Then the question is; how much openness is there? what is the scope of investigations? etc.
These are all issues of Government, whatever you call it, legislating to limit corporations, agencies, and other bodies is what Government does.
It is the mediator between groups in society, the legislator of policy decided by you all. Only a nutty minority want to see more corp hype & blind economics. it crashes.
Regulate it sanely. nudge it into recovery & sustainability.
November 22nd, 2009 at 8:33 pm
Don’t kid yourself. …
Don’t kid yourself. Of all the data tracking efforts, the NSA have got to be somewhere near the top. But this is not a matter of government tracking versus corporate tracking; both are owned by the same group of elites. Regulation is a joke since it always gets shaped by those with a conflict of interest. If you want good government, focus on local government. If you want good businesses, look for those close to home.
November 22nd, 2009 at 8:33 pm
because you decided …
because you decided that in the first 10 seconds.
November 22nd, 2009 at 8:33 pm
a bit, but did you …
a bit, but did you listen to what he said at all?
pretty smart, he came across smarter than the other dashing fellow…
November 22nd, 2009 at 8:33 pm
Why is that guy on …
Why is that guy on the right so amazingly creepy…
November 22nd, 2009 at 8:33 pm
@mikeshanklin it is …
@mikeshanklin it is private corporations which track people here.
Government is the body which regulates such practice.
It is precisely what people like Ron Paul say corps should be able to do without even putting up a question. stopping such things is called regulation.
force corps to put up warnings.
It is not a corp ‘right’ to hack us.
That is why nasty corps hate Govt.
consider you are being used by far right and the nastiest corps, they lie mike.
November 22nd, 2009 at 8:33 pm
Initially visually, …
Initially visually, this is a peculiar duo combination
November 22nd, 2009 at 8:33 pm
They know where we …
They know where we are all the time just about, let’s be honest…..they can do pretty much whatever they want now….government is one of the most dangerous things humanity can experience….worse than hurricanes, worse than floods, worse than starvation alone, it is a deadly mixture of inefficiencies and special interest groups that are bent on collecting “their” money from the government or some form of corporate protectionism….it’s all true, and sad….
November 22nd, 2009 at 8:33 pm
And then I favorite …
And then I favorite this, only to see the message, “Vídeos recomendados com base nos seus favoritos.”
November 22nd, 2009 at 8:33 pm
I knew there was a …
I knew there was a perfectly legitimate reason
that I make myself out to be
a sexist, racist, sadistic, bastard
who if not stepping out for shots of cancer
am obsessively masturbating over hentai
it’s good to know some one cares
November 22nd, 2009 at 8:33 pm
Maybe the best …
Maybe the best defense available right now is for all of us to go on Facebook and everywhere else and be as weird as possible, just to screw up all the behavioral targeting software.
Ideally, of course, a better defense would be requiring all companies that collect such data to fully disclose what they are doing, to delete inaccurate or misleading data, and to put other protections in place.
November 22nd, 2009 at 8:33 pm
Can’t imagine what …
Can’t imagine what my profile might look like from my FaceBook exposure. I can’t think of a theme that suggests… but stuff keeps popping up in the margins for which I have no earthly use… regardless.
November 22nd, 2009 at 8:33 pm
haha that’s so true …
haha that’s so true. I’m the same… This is d-a-n-e-r-o-u-s
November 22nd, 2009 at 8:33 pm
Between Google Maps …
Between Google Maps on my mobile phone, Gmail, Google AdSense, Google search & YouTube, Google knows everything about me – who I know, the places I go, my politics, what I do & when I do it, what I’m apt to do.
It’s a good thing I’m not on the lam because, between the cameras on the traffic lights & Google, I’d be screwed.
Of course, I chose to use Google, didn’t I?