Comments on: How much should I charge for pay per click advertising with my website? http://www.php-clans.com/website-advertising/how-much-should-i-charge-for-pay-per-click-advertising-with-my-website Sat, 28 Jan 2012 11:08:59 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Stephanos E http://www.php-clans.com/website-advertising/how-much-should-i-charge-for-pay-per-click-advertising-with-my-website/comment-page-1#comment-854 Stephanos E Sat, 21 Nov 2009 15:15:59 +0000 http://www.php-clans.com/website-advertising/how-much-should-i-charge-for-pay-per-click-advertising-with-my-website#comment-854 To define how much should you charge for every click you have to answer two questions first: 1. How much should you charge for 1 CPM (Cost per Thousand impressions) 2. What is the average click-through ratio of your website (number of clicks / number of impressions) Usually the cost per CPM varies between $ 0.5 and $ 10. That has to do with how much targeted is the audience which is exposed to the advertising message. If your site has a specific visitors profile then you can select a price that is closer to $ 10 per CPM. The average click-through ratio is about 5%, of course this varies a lot and depends on many factors like the effectiveness of the advertising message, the banner attractiveness etc. Supposing that the average click-through ratio of your website is 5% then the charge per click should be between $ 0.01 to $ 0.2. Again if the visitors of your site constitute a specific target group then the $ 0.2 per click is just fine.<br><b>References : </b><br> To define how much should you charge for every click you have to answer two questions first:

1. How much should you charge for 1 CPM (Cost per Thousand impressions)

2. What is the average click-through ratio of your website (number of clicks / number of impressions)

Usually the cost per CPM varies between $ 0.5 and $ 10. That has to do with how much targeted is the audience which is exposed to the advertising message. If your site has a specific visitors profile then you can select a price that is closer to $ 10 per CPM.

The average click-through ratio is about 5%, of course this varies a lot and depends on many factors like the effectiveness of the advertising message, the banner attractiveness etc. Supposing that the average click-through ratio of your website is 5% then the charge per click should be between $ 0.01 to $ 0.2. Again if the visitors of your site constitute a specific target group then the $ 0.2 per click is just fine.
References :

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